logo

Diamond & Jewelry News, Advice and Prices for Consumers

Resolved Question

Show me another
KennethE July 9, 2010

Are Danecraft charms considered vintage charms?

I bought a Danecraft charm bracelet at a second hand fashion shop, and I was wondering if it is old enough to be considered vintage jewelry. What period is Danecraft jewelry from, and how old does jewelry actually have to be in order to be considered vintage?

Answers (1 - 1 of 1)

BarryA July 10, 2010

Danecraft charms are usually considered vintage charms, depending on when the charms were made since Danecraft has been manufacturing sterling silver charms from the time it was founded in 1934 by Victor Primavera to this very day (it is still owned by the Primavera family!). The Danecraft hallmark is certainly familiar to vintage charm collectors. Though they design all different kinds of jewelry, they are most well-known for their designs of vintage charms and charm bracelets. A lot of their vintage charms and charm bracelets are still around after all these years, and at affordable prices at that, hence they have become a favorite among vintage charm jewelry collectors. Danecraft, the jewelry company, was founded by Victor Primavera. Mr. Primavera, an Italian immigrant (came to the US in 1910), decided to name the company Danecraft after the Danish craftsmen whose work in the jewelry industry truly inspired him. His family had been creating quality custom jewelry for the affluent, and of course the royal families in Italy since the early 17th century so Victor Primavera brought the quality craftsmanship and innovative designs of his ancestors to the United States and founded Danecraft Inc. Throughout the mid-20th century, from the year 1934 and well into the 1960's, Danecraft manufactured sterling silver charms and charm bracelets, as well as other bracelets, earrings, necklaces, and pendants that outshined many of their competitors in the jewelry industry. Danecraft also played an important role in making a smooth transition from costume jewelry to fine jewelry by bringing vermeil and sterling into the jewelry industry during the 60's. Vermeil is actually 24 karat gold coated over sterling silver. Since Danecraft pieces of jewelry have been documented in various sources from magazines to store catalogs and advertisements, they are pretty simple to place in terms of the time they were produced. Danecraft vintage charms and charm bracelets produced from the 1930's to the 1960's have become more and more popular among vintage jewelry collectors over the years. Their level of quality and their intricate designs put Danecraft in a class of its own, especially when it comes to vintage charms and charm bracelets.