How big is the online jewelry market?

My 2 Cents:

1. In 2006 the online retail size (US dollars) was 2.9% of all retail, while online jewelry sales was 3.9% from the offline jewelry sales. This shows that the online jewekry market captured a larger market share that the average market share captured by all retail categories in the US.
2. Online jewelry sales in 2006 were equivalent in size to ~2500 traditional jewerly stores (assuming an annual turnover of $1 million per offline jewelry store).
3. Online jewelry sales in the US in 2006 reached $2.45 billion, representing ~3.9% of the total jewelry retail market in the US ($63 billiob in 2006). The $2.45 billion figure is almost 19% higher than the equivalent $2.05 billion in 2005.
   

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This data seems reliable but it is a bit old as I found it in BlueNile's prospectus (dated May 2004):
BlueNile quote the U.S. Census Bureau statistics (2002), saying that in 2002 the total U.S. retail jewelry sales (retail - not online!) were approximately $51 billion, out of which diamonds and diamond jewelry represented the largest portion (about 50% in 2003) of the U.S. retail jewelry market. They then quote Forrester Research that estimate that online jewelry sales will grow at a 25% CAGR (compound annual growth rate) from approximately $2 billion in 2003 to $6 billion in 2008. I hope that helps...

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I just read an industry report about the retail jewelry industry that was written in Q3 2008 (by Tiger Valuation Services LLC) saying that about 5% of the jewelry sales in the US are made online.

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It might be worth mentioning that watch sales are estimated at 11%-12% of the total jewelry industry sales.

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Do you mean the US Online Jewelry Market or the Global Online Jewelry Market? I think most answers here relate to the US Online Jewelry Market.
According to a publication by IDEX Online Research ("2008 U.S. Jewelry Sales Revised Sharply Downward"), the total jewelry sales in the U.S. market during 2008 were about $60 billion, while the total number for the global jewelry sales was estimated at the $125-140 billion range. Some estimations attempt to be a bit more accurate an state a range of $130-135 billion during 2008.
Note that these are total jewelry sales numbers (offline) and NOT online jewelry sales numbers.

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