Diamond Jewelry Retailers Push Black Friday Sales Early

Even though Black Friday is two weeks away, many U.S. diamond jewelry  stores have already started cutting prices and pushing sales.  In fact, a number of U.S. retailers have even held pre-Black Friday deals.

Black Friday, the Friday after the Thanksgiving holiday, has always been a day for special sales and unique pre-holiday season deals. But typically, Black Friday diamond jewelry sales aren’t announced until the Monday before Thanksgiving. 

Amazon.com’s jewelry page already features holiday deals, offering a selection of diamond  engagement rings, diamond wedding bands, and diamond pendants among other items with “new markdowns” of up to 70%.  The website has already created a page just for Black Friday deals which they say will start on Monday.  They promise a week of low prices and special sales on everything from jewelry to books to electronics.

Zales is also offering early black Friday specials, with a number of “Online Only” deals on specific jewelry items.  This week’s featured sale items include a ‘Mother’s’ diamond ring on which the names of her children or family members can be engraved, a diamond promise ring, a pair of princess-cut diamond studs  and a unique black diamond three stone princess cut ring. Zales promise to be posting new sale items every Friday at 8:00am Easter time throughout the month of November.

Helzberg diamonds is also offering a “Holiday Sneak Peak” at all of their Holiday designed pieces including snowflake ornaments, diamond rings and candy cane charms.  In the same vein, JCPenny is having a “Jewelry Spectacular” which promises an extra 15% off of a selection of their fine jewelry.  Moreover, if you use their holiday coupon code, “4HOLIDAY” on any online JCPenny purchase of $69 or more, JCPenny will ship your order for free.

Business experts are seeing these early sales as an attempt to encourage holiday shoppers to spend their money in a year where many consumers are trying to save.  NPD Group (formerly National Purchase Diary) has released market research suggesting that 60% of shoppers are most interested in purchasing items where they feel they are getting overall value for the price.  According to NDP Group Chief Industry Analyst Marshan Cohen, “Last year consumers wanted to spend as little as possible on gifts.  This year they are being more selective about where they spend.” 

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